Office Locations

Madison, WI
1221 John Q. Hammons Drive
Madison, WI 53717


Milwaukee, WI
18650 W. Corporate Drive
Suite 200
Brookfield, WI 53045


Fox Cities
333 N. Commercial St.
Suite 300
Neenah, WI 54956


Rockford, IL
4960 E. State St.
Suite 1
Rockford, IL 61108

Call (800) 681-0279

Selling Process

Knowing when the time is right.

You’re ready to sell your business. But is the time right for a sale?

Much of selling a business involves knowing when internal and external conditions are right. Internally, is your balance sheet strong? Are there any red flags that might scare off a potential buyer? Externally, are there many buyers in the marketplace, or would you be better off delaying your sale until conditions improve?

We pair our deep knowledge of the marketplace with a thorough understanding of your business to provide you the correct answers. Here’s how the process works:

Step #1 – Meet with SVA.
In our meeting, we will complete the SVA Seller Questionnaire, which helps us truly understand your objectives. We need to know everything about your business – from your current assets to your long-term strategic goals.

Keep in mind that any information you provide us will remain strictly confidential. This confidentiality is essential to the process; it allows our clients to provide us with key financial information, which streamlines the matching process.

Step #2 – Setting a selling price and structuring payment terms.
While many business owners have a general idea regarding their company’s value, few understand how that value equates to the amount of cash they will take away from the business sale. By determining a business owner’s necessary after-tax proceeds from a sale, SVA can calculate the minimum business value required to meet those goals, as well as structuring the payment terms of the sale.

Step #3 - Identify potential buyers.
Based on your information, we then refer to our listings of qualified buyers looking to acquire a business. Once again, strict confidentiality is maintained throughout the process.

Step #4 – Determine if the potential buyer is the right person.
Next, it’s time for a thorough analysis of the potential buyer – one that not only assesses the financial statements and management experience of the buyer, but also the buyer’s business plan and financial projections for the future.

Step #5 - Negotiations and structuring a deal.
If potential buyers need assistance in exploring financing options, our long-term relationships with the area’s most reputable and reliable financial institutions can help with this financing phase.

With a thorough understanding of the potential sale and financing in place, you’re ready to negotiate.

There are many aspects to negotiating and structuring a sale – from the amount to the terms of payment. Our expertise and experience allows us to understand the fundamentals of a sale, and build creative solutions from that base.