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Chief Operating Officer
On the Job

Jennifer is the Chief Operating Officer for SVA, A Professional Services Company.

Jennifer leads the operational areas of SVA with an eye on process optimization and creating the ideal client experience. Her talent for rapidly, accurately and effectively assessing systems and cost-effective changes enhances both internal and external client service.

She believes identifying opportunities to strengthen employee engagement leads to a productive and engaged workplace for SVA’s employees. The goal is to recruit and retain the best and brightest employees and provide a culture that encourages learning and growth. In turn, this reflects in how we provide client service.

Jennifer works closely with SVA’s leadership to identify and operationalize strategic priorities. She has a deep understanding of and ability to accurately interpret complex regulatory requirements. She works closely with leadership in the operational areas to align the priorities around the goals of the organization.

Her certification and experience in change management gives her a focus on the people side of change, which translates into a more successful outcome when introducing changes. Her industry experience includes Professional Services, Public Accounting, Higher Education, Health Care, and Insurance.


Off the Job
Jennifer and her husband enjoy giving back to the community in a variety of ways. They instill the idea of “giving back” to their children by volunteering with their children’s golf and water ski team clubs, as well as volunteer their time and making donations to causes important to them. Summer is a busy time in the Hoege household. Jennifer enjoys camping, boating and working outside in her flower gardens. As a UW Alumni she’s always cheering on the Badgers and supporting the School of Business.
Video Bio Video Bio
Areas Of Expertise
  • Change Management
  • Process Optimization
  • Organizational Effectiveness
  • Group Behavior
  • University of Wisconsin
    • Master of Business Administration-Executive Program
  • Lakeland University-Sheboygan
    • Bachelor of Arts in Business Management
  • Business Analysis
  • Lean Six Sigma
  • Crucial Conversations
  • Conflict Resolution
  • Predictive Index
  • Project Management
  • Prosci Change Management
Civic/Community Involvement
  • Leadership Greater Madison
  • Society of Human Resource Management (SHRM)
  • Leading Edge Alliance
Speaking Experience
  • Strategic Enrollment Management (SEM)
  • National Association of Student Financial Aid Administrators (NASFAA)
  • American Association of Collegiate Registrars & Admissions Officers (AACRAO)